What is Content Marketing?
The Content Marketing Institute defines content marketing as a “strategic marketing is a focused approach to accessible the creation and distribution of valuable, relevant and consistent content to attract and retain clearly defined audience – and, ultimately, to drive profitable customers to the action.”
What this means for you is the need to create articles, images, audios and/or videos that can be shared with your followers through various means, with the intention of attracting your target market ideal, so that with the time becomes the client of payment.
And once that content is created, then, can be re-used and re-distributed again as a new form of media communication.
For example, I post video eTip available on YouTube, but don’t stop there. You must do daily virtual article of the same by embedding the video in the diary virtual e-mails. From there, I’ll send you a newsletter with a fragment of the same weblog article.
But there’s still more that can be done. I can take things further and rinse completely new article based accessible the premise of the video, providing more in-depth than the personal.
From there, if you could create quotable, and the tip of the fragments of the media where I can use the #eTip as my hashtag. It’s not an sufficient information to create an infographic of this article. Or take the audio portion of this original video and put it as a podcast. As you can see, there are many different ways one piece of content that can be used and re-used.
The Challenges for Content Marketing
When we talk about content marketing with clients, one of the biggest areas of resistance to the implementation is the amount of time that is required. It’s time to not just create the content in the first place, but also to distribute the content.
I remember seeing a video of an incredible content seller, Gary Vaynerchuk, who had mentioned you can take an hour to write the piece of content, but the other 5 hours to distribute it. But that\’s exactly how he built his empire through content marketing.
Challenge that I face is to keep track of all my marketing efforts. There are several tools that can help with this, and I think that, by using an Excel spreadsheet works well, where can I do a follow-up of every post, and where it was distributed.
These challenges may seem daunting to start incorporating the strategies of content marketing for your business, but the benefits that it can actually have a great impact available on your bottom line, that’s well worth the effort.
And don’t think that you have to do it all by yourself. We do a lot of social media and content marketing to outsourcing clients is definite viable option to consider.
Where To Start
The first thing you need to do is create content. It seems obvious, but the real question is, what kind of content? My advice is to focus on your weblog.
Since the writing of articles for your daily virtual has many advantages, such as SEO, these efforts to get the most out of your investment.k.. your time). Are you looking for an best seo company in coimbatore, We are the best choice.
Start by writing an article and publish it in your journal virtual. Then, think of ways that you can distribute this article to get the front part of the lens ideal market.
Here’s a brief list:
- Your Facebook page
- Instagram (and other social networking accounts you may have)
- Article repository pages
- In the medium and LinkedIn Articles (previously known as LinkedIn Pulse)
There are many others, but this is enough to start with