Online advertising, or search engine marketing, is a powerful way to build your business online in an increasingly competitive marketplace. With millions of companies vying for the same customers, it has never been more important to advertise online.
Search engine marketing is the best way to reach them. Search engine marketing is the practice of finding niche audiences through paid ads on search engine results pages.
Companies bid on keywords users might be searching for in search engines such as Google and Bing, giving the advertiser a chance to appear alongside their products or services results.