A Guide To Properly Planning Your PPC Campaign - Webzschema Technologies

A Guide To Properly Planning Your PPC Campaign

A Guide To Properly Planning Your PPC Campaign
In: Blog

PPC (Pay Per Click) campaigns are forms of online advertising where advertisers pay per click on their online ads. Because paid search advertising provides immediate results, SEO strategies heavily rely on paid search advertising. Online users usually search for specific information, products, or services. PPC allows advertisers to display targeted ads right when someone searches for a query. 

With PPC, you can achieve many campaign goals: 

This includes

  • Boosting sales
  • Generating leads
  • For brand awareness

Ads on web pages, app stores, social media platforms, and mobile apps can all be classified as PPC ads. 

It takes some preparation and planning to make PPC successful, although it is quite easy to implement. Let’s move on to how to run a profitable PPC campaign.

How To Build and Execute A Sucessful PPC Campaign:

Campaigns for pay-per-click (PPC) work best when they are built on solid foundations. To do this, we need appropriate planning, execution, and optimization.

Start By Optimizing Your Website: 

Website optimization

Consider the landing page as an extension of your ads before launching a PPC campaign. Getting viewers to click on PPC advertising is key. They are only clicking on the ad because they are interested in the content approach and certainly want to know more about what is being advertised. A visitor could bounce if they click on a link that takes them to an irrelevant website page.

Among the ways to optimize your website for conversions, here are some powerful tips:

  • Convincing people to take action with calls to action.
  • Making the site design simple but attractive.
  • Including eye-catching headers.
  • A straightforward and clear writing style.
  • The use of images and video to attract attention in a tactical manner.

Choosing The Best Bidding Strategy:

Bidding Strategy

Depending on your budget, experience, and goals, you can choose from a variety of PPC bidding strategies. Additionally, you have the option of selecting manual or automated bidding. If this is your first time using PPC. Automated bidding is an effective way to set up a PPC campaign quickly. 

Trying manual bidding initially may be the best option for you if your budget is low since it allows you to set a monthly cap on your cost per click.

Setting A Budget

PPC campaigns provide the greatest advantage of running the advertising even on a limited budget, as well as maintaining control over how much you spend. Let’s say you aren’t familiar with PPC and decide to be safe. You can start with a small investment as low as $25. If you run a PPC campaign on a low budget, you will not be able to achieve profitability. If your campaign shows success, you can move forward to a specific budget. For better results, we suggest you hire an Search Engine Marketing Agency.

What is Waterfall Planning and How to Use It?

Waterfall MethodWaterfall planning maximizes the return on investment for marketers by prioritizing the investment in the most effective channels. In this way, marketers can stay financially disciplined and focus only on results. According to Google, waterfall planning works well on campaigns with small and large budgets, local and international.

Research On Keywords

Choosing the right keywords is key to a successful PPC campaign since keywords help search engines determine when to promote your ads. You can connect with your audience by choosing the right keywords, and your search ads will be more effective when they are relevant.

Tips for selecting the right keywords:

  • Consider the topics your target viewers search for
  • Observe your competition’s work
  • Specify your keywords more precisely
  • Keep a regular eye on your keywords’ performance

Call To Action (CTA)

Click To Action

The following should be done before launching the Call to Action (CTA):

1. Identify your target audience’s needs and determine the goal of your ad.

2. You should deliver on what you promise to your customers when they click on your ad. The call-to-action is effective when it leads the visitor to interact, chat, make a call, or complete a form.


Your work is not done as soon as your PPC campaign is live and running. After the results, you begin tracking and evaluating the performance. Testing A/B will be the most effective way to see which version gets the best results. To avoid wasting money, cancel the non-producing ad once the final decision has been made. To Optmize your website, PPC campaign contact our Website Design company in Coimbatore.

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