In the ever-increasing field of SEO, it can often feel like a race to keep up with all of the latest developments and changes. There are so many areas that require your attention when SEO Research: content, code quality, link development, social media presence – just to name a few. With all of the work involved in keeping up with your SEO game, it can be easy to lose sight of how users are interacting with your site.
Researching the competition is the best way to see what’s working for other websites in your industry. By doing some simple competitor research you can get ideas for improvements to make to both your content and on-site optimization strategies. With over 200+ million websites on the internet, it can be hard to know where to start. Here are some tips to help you conduct relevant competitor research.
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Find Your Competitors
One easy way of finding your competitors is by using Google’s free keyword tool . Input a keyword related to your website’s content and Google will return a list of relevant websites. If you sitll struggle to find your competitor, don’t hesitate to contact our SEO Company in Coimbatore.
Analyze Your Competitors’ Content:
Now that you have a list of your competitors, take a look at their landing pages. Look for common keywords used on both the page as well as site-wide. Also, be sure to take note of the amount of content they’ve published.
Analyze Your Competitors’ On-Site SEO
Analyze your competitors’ code to get an idea for what tactics are currently working in your industry. To do this you’ll need to be using Google Chrome or Firefox with the HTML Validator Toolbar.
Inspect your competitors’ pages to see what meta tags they are targeting, the length of their content and other SEO best practices.
Analyze Your Competitors’ Backlinks
Do a backlink check to find out how many websites are linking to your competitors, their anchor text and the page these links are on. You can also use a similar tool to find out how many pages your competitors are being linked to.
Analyze Your Competitors’ Social Media Presence
Social Media can be a very important part of an SEO campaign, so it’s crucial to have an understanding for how much emphasis your competitor places on this aspect of their website. Identify what social media sites they are using and how many followers or fans they have.
By doing some simple competitor research you will be able to get ideas for both improving your content and on-site optimization strategies. Keep in mind that no two websites are exactly alike, so use these tips as a place to start and continue to gather ideas from your competitors.
