What Is Local SEO?

What Is Local SEO?

The best way to describe local SEO is:

1. To optimize your website so that it ranks high in the 3 pack results on Google search.
2. There is a greater possibility of attracting customers in the city of your business.
3. To do this, you need to know how Google decides where your business is located geographically.

Firstly, let’s address some questions:

What Exactly Is ‘Location’?

Location can be defined as where the business is located. This includes physical location (e.g. latitude and longitude coordinates), virtual location (i.e., an Internet Protocol, IP, address), or mobile location (e.g., cellular or satellite tower location information).

What Is A Local Search?

Local search is a way for people to find you when they are thinking about your type of business locally. For example, if someone types in ‘SEO in Coimbatore‘, their website must be listed within this query. So here are 6 steps to get you started with local SEO:

1) Get online! As mentioned above, having an internet presence is key these days(unless you have a shopfront obviously!) so set a website or blog at least.

2) Research your niche: Find out what keywords work best for you and make sure you rank high for these. Don’t be generic, i.e., ‘SEO company, try to find search queries related to your specific location or city like ‘SEO company in Coimbatore’ (this is more likely to bring up results of an SEO companies in Coimbatore). It’s not as hard as it seems so don’t worry! Just think about the type of people who would be searching for a business exactly like yours.

3)Build links from other relevant websites back to yours. Links are still one of the top 5 ranking factors used by Google, so think quality over quantity when choosing which ones to use.

4)Spend some time on your website! Ensure it’s clear, user-friendly, and optimized for mobile devices too. If you can’t do this yourself, find a web designer who will be able to assist. A site that looks good is more likely to get customers returning to it later down the track so they may even bookmark it!

5) Get listed on local directories like Yelp, Urbanspoon, or FourSquare (even if you’re not within these cities). This will give you added exposure to potential clients in your area looking for your type of business.

6) Lastly (and most important), think about how your customers would search for similar businesses in their area and make sure your website shows up for correct terms. For example, if you live in Tirupur and search ‘SEO company’ or Tirupur SEO, does your site come up on the first page of Google? If not, start working on it now!
So there you have it – just follow those steps and you’ll be ranking high in no time.