What Is Image Optimization? | Webzschema Technologies
What Is Image Optimization?
In: SEO-Services

[vc_row][vc_column width=”2/3″][vc_column_text]There are multiple ways to decrease the file size of your images without sacrificing quality. Apart from the usual one (which is using different image formats for PNG or JPG), there are some other techniques to reduce the sizes mentioned below:


Use the “Save For Web” feature in Photoshop :

This is perhaps one of the most popular and widely used methods. The good thing about this method is that you can even preview the changes before saving them, which reduces the chances of mistakes at the final stage. You should note that JPEG format is suitable for photos while PNG format is best for logos or icons. This technique works well with both types of images.

Using Tinypng.com :

TinyPNG is a website that has been exclusively designed to reduce the size of your images while not compromising with quality. It can compress PNG or JPEG-based images without any difficulties and you get all the benefits that other image compression software provides. You don’t need to download it as it works online, which means it will never occupy space on your hard drive. Apart from reducing file sizes, TinyPNG also adds proper metadata and color profiles which ensures that colors remain consistent after the optimization process.

Use Jpegmini :

JPEGmini is another popular website that allows you to reduce the size of your JPEG images without any impact on quality. This is useful if you are using JPEG files for the web because it will greatly reduce strain on bandwidth. Not only this, but Jpegmini also provides an option to resize or crop images before uploading them which was sometimes difficult in Photoshop. You can get the best results if you are using a WordPress website because it supports the dynamic resizing of images when uploaded by users.

Use Smush :

Smush is an image compression plugin that compresses all types of file formats used in websites including PNG, GIF, and JPEG. It provides an option to optimize images online. However, Smush is popularly used by WordPress users because of its compatibility with this particular CMS.

Using pngcrush :

Pngcrush is another popular tool that optimizing PNG files without losing any quality. I tested it myself because sometimes our users need access to tools like these, but I wasn’t impressed because it didn’t reduce the file size as much as other tools that are available out there. You can try your luck if you wish but don’t expect great results.

Remove Unnecessary Images :

It’s always better to remove the ‘unnecessary’ things from the website because it’s not only limited to images but it’s also possible for other elements like flash widgets, javascript libraries, etc. Each element takes time and resources while loading on the page and slows down the overall speed/performance of it without adding any value in return. I know this sounds like ‘basic stuff’ that we already know about but trust me, many people still don’t focus their attention on these factors even after implementing image optimization best practices. So keep an eye on your website when it comes to removing unnecessary elements or you are going to face problems with performance later on.

Last words:

There are some tools available that claim to compress and optimize your images, both JPEG or PNG. You can use any of them for this purpose. You need to make sure that the image quality doesn’t get compromised because all of these tools are capable of reducing file size without losing quality if used properly. However, always cross-check the files before saving them as some of these tools may not compress the images perfectly on the first attempt, which means you will have to repeat the process. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_widget_sidebar sidebar_id=”sidebar-blog”][/vc_column][/vc_row]

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