Structured data, which is an organized set of data, can be utilized in web pages to increase SERP (Search Engine Result Page) rankings. Structured data will help search engines gather information quickly and accurately. Structured data helps to Google that understand the content on your website which enables them to serve it up with ease within their database.
Well-structured websites that are filled with rich contents attract visitors easily through the results shown by the search engine’s SERPs (Search engine result page). Structured Data is a type of HTML markup used for providing meta descriptions about certain webpage resources like images, contacts, etc., which can show up in search results using Search Console.
Structured Data Example
This Structured Data (JSON-LD) is used in Schema.org that helps Google understand your webpage content and rank it accordingly. Structured data is essential for SEO purposes which provides information to search engines like, where does images or videos reside on the page? how many links and what type of links are present in the web pages and much more! Structured data makes sure all these details are working efficiently and giving accurate results to the users. Structured Data is a new term but a very useful one because we can make use of this structured data across different types of languages/platforms provided by Serps.
Structured Data helps websites do good with SERPs & Rank higher positions that also increase the website traffic. Structured data is a type of HTML markup that explains to search engines what information they can expect from certain webpage resources like images, contacts, etc., which can show up in search results using Search Console. Structured Data is developed on Schema.org and helps Google understand your webpage content and rank it accordingly. Structured data makes sure all these details are working efficiently and giving accurate results to the users. Structured Data is a new term but a very useful one because we can make use of this structured data across different types of languages/platforms provided by Serps according to our needs and demands for each business niche.
<script type = “application/ld+json” >
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “Paris, France”,
“postalCode”: “F-75002”,
“streetAddress”: “38 avenue de l’Opera”
},
“email”: “secretariat(at)google.org”,
“faxNumber”: “( 33 1) 42 68 53 01”,
“member”: [{
“@type”: “Organization”
},
{
“@type”: “Organization”
}
],
“alumni”: [{
“@type”: “Person”,
“name”: “Jack Dan”
},
{
“@type”: “Person”,
“name”: “John Smith”
}
],
“name”: “Google.org (GOOG)”,
“telephone”: “( 33 1) 42 68 53 00”
}
</script>
Uses of Structured Data:
- Structured Data (Schema.org) will help to increase your website speed as well as Google can read Structured Data with Structured Data Testing Tool.
- It gives Text snippets for search engines to show up in SERPs (Search engine result page).
- Structured data has the advantage of showing an image or video thumbnail, author name, and many more details about a webpage resource.
- Structured Data helps Search Engines understand the contents of your page so they can index it better which leads you to higher rankings.
- This is not only good for the website but also provides access to visitors from different devices like mobile, tablets, or laptops. Structured Data makes websites responsive that impacts SEO positively because more content on a web page is good for the website.
- Structured Data helps you to overcome duplicate content issues easily by giving exact search results about your webpage contents. Structured Data is one of the best ways to tell Google what information they can expect from certain webpage resources like images, contacts, etc.
- It provides Search Engines with an easy way to access your structured data through a search console which makes it easier for both users and search engines.
- Structured Data is supports different languages/platforms provided by Serps that favor good rankings for businesses operating in multiple countries across the globe. Structured Data follows rules that don’t change according to language or country level.
