An SEO agency has the potential to serve as your guide from the trailhead to the campground, from off-to-online marketing, and wherever you go.
Always look for a digital marketing company that includes local SEOs, as opposed to a general agency. Furthermore, you need to be able to trust your partner, and follow through on their recommendations, by seeing that they are genuinely committed to your business. Your commitments are the second half of the equation for a successful relationship. Your backpack should contain the following Two responsibilities:
1. Know Google’s Guidelines
You should first read the Google Guidelines for representing your business for 30 minutes before you begin your search for an agency. Getting a trail map before you head into Yosemite is as fundamental to your plan as doing a trail run. In the absence of reading the guidelines, you’ll put your business at risk for having Google penalize you. Further, you won’t know if the agency you hire is violating Google’s guidelines, so you may suffer listing removal, suspension, and reputation damage.
2. Be Honest About Past Mistakes
Your agency partners should be notified if, due to past ignorance of Google’s guidelines, you made mistakes in your marketing. These mistakes could have led to actions on the part of Google, such as the suspension of listings or the removal of reviews. There may be unknown errors such as listing a P.O. as an eligible entity, which Google hasn’t noticed yet.
3. Do Your Best To Deliver On Your End
In my experience working with small businesses, from beekeepers to bookkeepers, the most frustrating barrier to agency work is when clients fail to complete work by the deadline. Business relationships can suffer greatly from delivery delays since this may lead to disappointing outcomes. It is possible that missed deadlines by the local business caused the client to leave the agency because benchmarks were not met. A client switching marketing agencies repeatedly within a short timeframe is a red flag to a good agency, since they haven’t given their local SEO efforts enough time to bear fruit.
